Turkey have been updating its laws & regulations in relation to consumer rights to provide better protection for customers and a modernised approach to avoid consumers’ rights violations.
Based on the above, in the context of protection of consumer and effective as of 1 January 2017, the relevant legislation “Protection of the Consumer Act” is imposing higher fines for certain violations.
Particularly, companies which use unfair terms in consumer agreements; fail to comply with laws of direct sales agreements and make misleading representation and/or advertising will be subject to a higher fine per violation/per agreement.
In this regard, companies are recommended to comply with current legislation in order to avoid facing financial sanctions. If you require assistance in Turkish company law to determine whether your company is in compliance with Turkish laws, please contact our team.